Catalog Search Results
Author
Language
English
Formats
Description
"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take...
2) Duplicity
Publisher
Universal Studios Home Entertainment
Pub. Date
[2009]
Physical Desc
1 videodisc (125 min.) : sd., col. ; 4 3/4 in.
Language
English
Description
Ex-CIA officer Claire Stenwick and ex-MI6 agent Ray Koval are both racing to secure the formula for a product that will bring untold wealth to the company that lands the patent first. As the stakes begin to rise, so does the passion between Claire and Ray. Meanwhile, their mutual employers, industry giant Howerd Tully and trailblazing CEO Dick Garsil start resorting to some seriously underhanded tactics as each hopes to gain an advantage over the...
Author
Language
English
Formats
Description
An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
Author
Publisher
Viking
Pub. Date
[2016]
Physical Desc
xii, 322 pages ; 24 cm
Language
English
Description
"The New York Times bestselling author of Give and Take examines how people can champion new ideas--and how leaders can encourage originality in their organizations. With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective...
Author
Publisher
Crown Business
Pub. Date
[2014]
Edition
First edition.
Physical Desc
210 pages : illustrations ; 22 cm
Language
English
Description
"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
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