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Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on...
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The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our...
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"Cash Machines" is a comprehensive guide that unveils the secrets and strategies of building profitable income streams online. Whether you're a seasoned entrepreneur or a beginner looking to make money online, this book provides you with practical insights and actionable steps to create your own cash machines. From affiliate marketing and e-commerce to online courses and digital products, you'll discover proven methods to generate consistent income...
4) Network Selling Survival: Strategies and Techniques for Thriving in the Competitive World of Network
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"Network Selling Survival" is an essential guide for anyone involved in the competitive world of network marketing. Whether you're a seasoned professional or just starting out, this book provides you with the tools and strategies you need to succeed in this dynamic and fast-paced industry. The book covers a wide range of topics, including prospecting, lead generation, relationship building, team management, and sales techniques. Readers will learn...
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This guide is designed to walk you through the steps of building lasting connections through networking. By understanding how to work with different networks and unlocking your full networking potential, you can create a strong and supportive business network. You will learn how to leverage your connections, build meaningful relationships, and make the most of your networking opportunities. You will learn how to approach networking with confidence...
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In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers,...
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising.
Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
Most books discussing online ads teach things like:...
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Self reinvention is easy! Everybody can reinvent themselves in a challenging economy by incorporating the simple indisputable truths in Reinvention Made Easy. But even the most creative leaders will find this a personally challenging and value changing read. "The economy doesn't go up or down; it becomes different!" The realities of your business have changed forever. Leaders manage the way they react to change. The next year is probably the end of...
9) How to Master the Art of Selling …. In Under 50 Minutes: Summary of Tom Hopkins' Best Selling Book
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In order to achieve great success in the field of selling, you need product knowledge, people skills, and discipline. Your company provides product knowledge and gives you an idea of who your ideal clients will be. You provide your own discipline to learn the ropes, be well-organized, and treat your clients well. Tom Hopkins teaches you the people skills aspect of selling.
Learn the psychologically-sound fundamentals of a career in selling including:...
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No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand, and this book shows you how.
If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while your brand watches from the sidelines... this book reveals what they're doing right.
Jody...
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Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral...
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How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness
.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective...
13) BOOM
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Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic, wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford...
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grab the bull, and your brand, by the horns
The statistics are infamous with anyone in the industry–newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it's rarely one thing that causes failure. Instead, it's usually a perfect storm of multiple causes that lead to a failing...
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The most important meal of your marketing dayBusinesses struggle with marketing. We have a set idea of how we expect it to work and we get frustrated when it doesn't do what we want it to.Your marketing doesn't have to be a frustrating process or leave you feeling annoyed with the world and with yourself."Don't be a Twatwaffle" explores 15 problems we have encountered through our experience in working with businesses. This book condenses over 10 years...
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Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.
Action strategies are clearly outlined and...
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From amidst the clutter of lead generation tactics--both old and new--this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals when to...
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Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with. Heartselling is about the science and art of fostering your customer's love to buy from you. Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets...
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No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
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Quick Steps to Direct Selling Success tells you everything you need to know about direct selling, including network marketing. Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, at age 74, transformed his life. Now, at 82, Jimmy earns $15,000 a day and has a downline of 400,000 people growing at 400 plus people a day. In Jimmy's rags-to-riches story, you learn Jimmy's secrets of network marketing success that has made him...
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