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English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
3) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Language
English
Description
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Author
Pub. Date
2023
Language
English
Description
"An overworked book publicist with a perfectly planned future hits a snag when she falls in love with her temporary roommate...only to discover he lives seven years in the past, in this witty and wise new novel from the New York Times bestselling author of The Dead Romantics. Sometimes, the worst day of your life happens, and you have to figure out how to live after it. So Clementine forms a plan to keep her heart safe: work hard, find someone decent...
Author
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English
Description
"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take...
Author
Language
English
Description
"Exactly How to Sell is your sales aid, designed to inspire business owners and employees throughout their sales process using tried, tested and proven methods to attract more customers. Phil M Jones writes from experience and explains how to get more customers and keep them all happy, while they are spending more money, more often. Using simple, practical and easy to implement methods in-line with the modern business landscape, Phil will educate...
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English
Description
""A romantic comedy that's fun and flirty, young and fresh."" – Popsugar (22 of the Best Books This Winter Has to Offer)
One of Oprah Magazine's 22 Romance Novels That Are Set to Be the Best of 2020
Mia Sosa delivers a sassy, steamy #ownvoices enemies-to-lovers novel, perfect for fans of Jasmine Guillory, Helen Hoang, and Sally Thorne!
A wedding planner left at the altar? Yeah, the
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English
Description
"Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific...
Author
Language
English
Description
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more.
Author
Language
Español
Description
Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
Author
Language
English
Description
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
Author
Language
English
Description
If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized...
Author
Language
English
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Language
English
Description
The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
Author
Language
English
Description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and...
Author
Language
English
Description
Caveat venditor-let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they...
Author
Language
English
Description
Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies.
In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran...
Author
Language
English
Description
The marketing playbook for the Subscription Economy, now in its 3rd edition. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small...
Author
Language
English
Description
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and...
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