Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Dan and Charlie are two best friends who, together, have built a successful marketing empire, but have somehow managed to avoid ever really grown up. Their lives have been turned upside down when they are charged with the care of seven-year-old twins while on the verge of a big business deal. The clueless bachelors stumble in their efforts, leading to one debacle after another, with a gorilla and some pecking penguins. Dan and Charlie learn as much...

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next...

Are you ready to make a living from your craft? Learn how to map out a financial plan, expand production, automate distribution, address legal matters, and much more. Start growing your business beyond the dining room table and leave your day job behind. Kari Chapin will help by applying her trademark you-can-do-it coaching style to the nuts and bolts of entrepreneurship and covering all the issues involved in turning your creative hobby into a successful...

Full of practical everyday advice, this guide explains how a natural, organic approach to livestock farming produces healthy animals, reduces costs, and increases your operation's self-sufficiency. Livestock expert Carol Ekarius helps you create a viable farm plan, choose suitable livestock, care for your animals' health, and confidently manage housing, fencing, and feeding. Case studies of successful farmers provide inspiration as you learn everything...

"This title introduces readers to Pokémon, covering its history, franchises and products, and worldwide impact. The title features engaging infographics, informative sidebars, vivid photos, and a glossary."--Amazon.com.

When a marketing executive for a huge burger chain finds a nasty secret ingredient in their burger recipe, he goes to the ranches and slaughterhouses of Colorado to investigate and finds that the truth is sometimes difficult to swallow.

"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.