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1) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Language
English
Description
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Author
Language
English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
Author
Language
English
Formats
Description
When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.
Profitable Podcasting...
Author
Pub. Date
2013
Physical Desc
448 pgs illustrations.
Language
English
Description
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isnt whether to take your business onto social media platformsbut how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing:How to Lead, Launch, and...
Author
Publisher
Wiley
Pub. Date
c2011
Edition
3rd ed., Completely rev. & updated 3rd ed.
Physical Desc
xxxii, 366 p. : ill. ; 23 cm.
Language
English
Description
Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.
Author
Publisher
HarperCollins
Pub. Date
2013
Language
English
Formats
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next...
Author
Publisher
O'reilly & Associates Inc
Pub. Date
2009
Physical Desc
xxiv, 574 p. : ill. ; 24 cm.
Language
English
Description
"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies...
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