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"Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our...
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,”...
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“Can't-Lose Accounts” brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers.
Cross-selling and upselling opportunities are the holy grail of selling. Satisfied key stakeholders will do most of your "selling" legwork for you when they can justify and articulate the past value you've delivered.
Get credit for that value, and make it the cornerstone...
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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and success in tomorrow's retail arena.
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Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país con ingreso medio bajo, pese a ser considerado históricamente un país con potencial para ser rico. "La imagen tradicional en el análisis económico...
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As a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?
Wayne McCulloch has more than 25 years of experience in the software...
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El Centro de Ética y Responsabilidad Social (CERS) y la Facultad de Ciencias Empresariales de la Universidad del Pacífico proponen una reflexión crítica, desde las distintas perspectivas y disciplinas del saber, sobre la relación entre la industria de alimentos y los cambios en la salud y el bienestar de la población. Esta reflexión se materializa en un libro de 10 capítulos que se agrupan en dos partes: la primera contiene cuatro capítulos...
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The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global infrastructure and accelerate climate change. The largest gains...
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In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone-from engineering to the C-suite-on the same page and speaking the same language.
The Product Mindset...
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Environmental impacts in consequence of human activities mainly lead back to consumption. The overall research aim of this study is to estimate how sustainable consumption can be increased through sustainable innovation by mainly considering pro-environmental aspects. Relating to this, several objectives are pursued as the following examples show. For instants, the study aims to regard efficiency, consistency, and sufficiency as three strategic principles;...
11) Affiliate Marketing : Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income
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Online Business Opportunities Are Knocking On The Door...Whether you will take advantage of these opportunities to help you escape the nine-to-five trap is entirely up to you. Affiliate marketing has become one of the most attractive business opportunities for people looking to get started with an online business model. This opportunity presents itself as one of the easiest and most affordable to get started with. All you need is access to the internet...
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Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.
Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges...
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GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita.
El individuo en su condición de persona
El individuo en su condición de familiar
Las relaciones paterno-filiales
Las relaciones entre parientes
Las relaciones conyugales
Testamento y herencia
El individuo y el tráfico...
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This is an inside chronicle by a former Kodak Purchasing Manager of why Kodak failed. With words direct from Kodak Chairman and CEO, Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus. Did Antonio Perez, make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did...
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¿De dónde vienen los productos que consumimos? ¿Qué contienen los alimentos que compramos? Parecen preguntas sencillas y, sin embargo, sabemos muy poco de los elementos que componen nuestra cesta de la compra. Las etiquetas de los alimentos que adquirimos suelen ser ininteligibles para el consumidor medio y resulta virtualmente imposible saber de dónde vienen las materias primas con las que fueron elaborados. La opacidad sirve a menudo para ocultar...
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En este libro se presenta el estudio empírico sobre el comportamiento espacial de compra de los consumidores de los principales centros comerciales ubicados en la ciudad de Santiago de Cali, Colombia.
Este libro sirve de referente para estudiantes interesados en realizar investigaciones de comportamiento espacial de compra, para empresarios como fuente de consulta y para profesionales, docentes y estudiantes interesados en la investigación de mercados....
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What is "NeuroAuthority" anyway? At a high level, it's the combination of neuroscience and authority marketing.
Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled...
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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion dollar industry? What can the surprising popularity...
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The trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of our times. They suggest that American manufacturing has reached the end of its road, this is the price we pay for globalization. Alan Uke sees it differently....
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