The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference
(eAudiobook)

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    [title] => The Tipping Point by Malcolm Gladwell - Book Summary
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    [synopsis] => Book Summary of The Tipping Point by Malcolm Gladwell

Have you ever wondered how something can become an overnight sensation? Or how an idea or product becomes extremely popular in a short amount of time? In Malcolm Gladwell's book, he talks about how these epidemics of change start, spread, and hold their momentum. The word 'epidemic' is part of the way he shows how quickly something can take hold and become a massive success. He also shows how the same principles are used to spread negative behaviors and ideas. In all of his examples, something seemingly small becomes the Tipping Point. This is the point where it all suddenly goes very well, or very badly. Gladwell uses research about epidemics and success stories to show how The Three Rules of Tipping Points have created such astounding events. The Law of the Few, the Stickiness Factor, and the Power of Context are all places where having the right component at the right time can lead to a Tipping Point. He shows how everything from a syphilis epidemic to the success of Sesame Street to the ride of Paul Revere were examples of using one or more of these rules to create powerful, and almost-immediate results. Here's what you'll learn about in this summary:

• The Law of the Few, how a few key people known as Connectors, Mavens, and Salesmen can compel people to engage in something new
• The Stickiness Factor, ways of giving a message that ensure that it stays with the recipient and makes the desired impact
• The Power of Context, understanding how powerful of an impact our environment has on us, and those around us, and how to use this to create a Tipping Point
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