Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
(eAudiobook)

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Published
Ascent Audio, 2020.
Status
Available Online

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Physical Description
8h 43m 0s
Format
eAudiobook
Language
English
ISBN
9781469080970

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Citations

APA Citation, 7th Edition (style guide)

W. Chan Kim., W. Chan Kim|AUTHOR., Renee Mauborgne|AUTHOR., & Roger Wayne|READER. (2020). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

W. Chan Kim et al.. 2020. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

W. Chan Kim et al.. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Ascent Audio, 2020.

MLA Citation, 9th Edition (style guide)

W. Chan Kim, W. Chan Kim|AUTHOR, Renee Mauborgne|AUTHOR, and Roger Wayne|READER. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Ascent Audio, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID67c2df96-b1e0-32e4-2bd2-65c5d800a208-eng
Full titleblue ocean strategy how to create uncontested market space and make the competition irrelevant
Authorkim w chan
Grouping Categorybook
Last Update2024-03-26 09:13:42AM
Last Indexed2024-03-28 03:34:10AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 27, 2023
Last UsedJul 27, 2023

Hoopla Extract Information

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    [synopsis] => In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one-"Alignment, Renewal, and Red Ocean Traps"-that address some of the most pressing questions readers have asked over the years.
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