Crystallizing Public Opinion
(eBook)
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Format
eBook
Language
English
ISBN
9780486844190
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Citations
APA Citation, 7th Edition (style guide)
Edward Bernays., & Edward Bernays|AUTHOR. (2019). Crystallizing Public Opinion . Dover Publications.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Edward Bernays and Edward Bernays|AUTHOR. 2019. Crystallizing Public Opinion. Dover Publications.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Edward Bernays and Edward Bernays|AUTHOR. Crystallizing Public Opinion Dover Publications, 2019.
MLA Citation, 9th Edition (style guide)Edward Bernays, and Edward Bernays|AUTHOR. Crystallizing Public Opinion Dover Publications, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | b94aa8f5-7fa2-277d-ff31-18cfbb135882-eng |
---|---|
Full title | crystallizing public opinion |
Author | bernays edward |
Grouping Category | book |
Last Update | 2023-11-02 19:05:13PM |
Last Indexed | 2024-04-17 04:42:23AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Jul 12, 2023 |
Last Used | Feb 21, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2019 [artist] => Edward Bernays [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9780486844190_270.jpeg [titleId] => 12572323 [isbn] => 9780486844190 [abridged] => [language] => ENGLISH [profanity] => [title] => Crystallizing Public Opinion [demo] => [segments] => Array ( ) [pages] => 144 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Edward Bernays [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising & Promotion [1] => Business & Economics [2] => Marketing [3] => Public Relations ) [price] => 1.29 [id] => 12572323 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays - whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. - cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers. [url] => https://www.hoopladigital.com/title/12572323 [pa] => [publisher] => Dover Publications [purchaseModel] => INSTANT )