Crystallizing Public Opinion
(eBook)

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Published
Neeland Media LLC, 2019.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781420963007

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Citations

APA Citation, 7th Edition (style guide)

Edward Bernays., & Edward Bernays|AUTHOR. (2019). Crystallizing Public Opinion . Neeland Media LLC.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Edward Bernays and Edward Bernays|AUTHOR. 2019. Crystallizing Public Opinion. Neeland Media LLC.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Edward Bernays and Edward Bernays|AUTHOR. Crystallizing Public Opinion Neeland Media LLC, 2019.

MLA Citation, 9th Edition (style guide)

Edward Bernays, and Edward Bernays|AUTHOR. Crystallizing Public Opinion Neeland Media LLC, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDb94aa8f5-7fa2-277d-ff31-18cfbb135882-eng
Full titlecrystallizing public opinion
Authorbernays edward
Grouping Categorybook
Last Update2023-11-02 19:05:13PM
Last Indexed2024-03-28 04:39:12AM

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Image Sourcehoopla
First LoadedMay 25, 2022
Last UsedFeb 21, 2024

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    [synopsis] => "Crystallizing Public Opinion" is Edward Bernay's pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and group identity with an understanding of symbolism and media. Bernays was the first to recognize that to effectively guide public opinion, organizations must control and carefully time the dissemination of their news rather than merely reacting to what is being said by others. "Crystallizing Public Opinion" remains a fascinating and hugely important work in understanding public perception and opinion.
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