Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
(eBook)
Description
Also in this Series
More Details
Reviews from GoodReads
Citations
Abbie Griffin., Abbie Griffin|AUTHOR., Raymond L. Price|AUTHOR., & Bruce Vojak|AUTHOR. (2012). Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms . Stanford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Abbie Griffin et al.. 2012. Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms. Stanford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Abbie Griffin et al.. Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms Stanford University Press, 2012.
MLA Citation, 9th Edition (style guide)Abbie Griffin, Abbie Griffin|AUTHOR, Raymond L. Price|AUTHOR, and Bruce Vojak|AUTHOR. Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms Stanford University Press, 2012.
Staff View
Grouping Information
Grouped Work ID | ce215622-cde9-e26a-242e-953efd08afc6-eng |
---|---|
Full title | serial innovators how individuals create and deliver breakthrough innovations in mature firms |
Author | griffin abbie |
Grouping Category | book |
Last Update | 2023-09-02 19:00:32PM |
Last Indexed | 2024-04-27 04:26:32AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jun 28, 2022 |
Last Used | Jun 28, 2022 |
Hoopla Extract Information
stdClass Object ( [year] => 2012 [artist] => Abbie Griffin [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9780804783323_270.jpeg [titleId] => 11891090 [isbn] => 9780804783323 [abridged] => [language] => ENGLISH [profanity] => [title] => Serial Innovators [demo] => [segments] => Array ( ) [pages] => 240 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Abbie Griffin [artistFormal] => Griffin, Abbie [relationship] => AUTHOR ) [1] => stdClass Object ( [name] => Raymond L. Price [artistFormal] => Price, Raymond L. [relationship] => AUTHOR ) [2] => stdClass Object ( [name] => Bruce Vojak [artistFormal] => Vojak, Bruce [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Knowledge Capital ) [price] => 3.69 [id] => 11891090 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need. For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce. [url] => https://www.hoopladigital.com/title/11891090 [pa] => [subtitle] => How Individuals Create and Deliver Breakthrough Innovations in Mature Firms [publisher] => Stanford University Press [purchaseModel] => INSTANT )