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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

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Author

Fromm, Jeff

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Language

English

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Subjects

Advertising & Promotion
Business & Economics
Consumer Behavior
Digital Marketing
E-commerce
Marketing
Research

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Fromm, Jeff Author
Read, Angie Author

ISBN

9780814439289

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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

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