Walter Dixon
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MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn't always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations...
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Is America a source of pride, as Americans have long held, or shame, as Progressives allege? Beneath an innocent exterior, are our lives complicit in a national project of theft, expropriation, oppression, and murder, or is America still the hope of the world? D'Souza offers a passionate and sharply reasoned defense of America, knocking down every important accusation made by Progressives against our country.
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A monumental biography of the subcontinent from the award-winning author of The World Is What It Is: The Authorized Biography of V. S. Naipaul.
Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change,...
Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change,...
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An illuminating history of North America's eleven rival cultural regions that explodes the red state-blue state myth.
North America was settled by people with distinct religious, political, and ethnographic characteristics, creating regional cultures that have been at odds with one another ever since. Subsequent immigrants didn't confront or assimilate into an "American" or "Canadian" culture, but rather into one of the eleven distinct regional ones...
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No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions-no matter how good the intentions behind them-are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve.
So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often...
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Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.
Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it-from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby...
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Best-selling nonfiction maven Gail Gibbons explores elephants, the world's largest land animal. Elephants are very intelligent and social, with a trunk that serves as nose, foot, hand, and tool. Using her signature combination of clear information and detailed illustrations, Gail Gibbons presents important facts about these mesmerizing animals, describing elephant behavior, habitats, diet, and more.
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December 1942 saw the bloodiest Christmas in the history of mankind. From the islands in the Pacific to the China front, from the trenches in Russia to the battle lines in North Africa, in the skies over Europe and in the depths of the Atlantic, men were killing each other in greater numbers than ever before. The Holocaust continued, and innocent civilians were murdered by the thousands throughout the evil Nazi empire, even as the perpetrators celebrated...
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Bob Schlegel grew up on a struggling family farm, and like his entrepreneurial father, he took charge of his destiny by starting his own businesses, often more than one at a time. He and his wife Myrna partnered together in their early endeavors and raised a family of entrepreneurs. Their diverse startups included a chain of fifteen superior nursing and retirement centers, as well as the nation's leading manufacturer of paving stones and landscaping...
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A gripping account of the final period of the war in the Asia Pacific during WWII.
The last installment of the War in the Far East trilogy, Asian Armageddon 1944-1945, continues and completes the narrative of the first two volumes, describing how a US-led coalition of nations battled Japan into submission through a series of cataclysmic encounters. Leyte Gulf, the biggest naval battle ever, was testimony to the paramount importance of controlling...
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In 1609, on a voyage to resupply England's troubled Jamestown colony, the Sea Venture was caught in a hurricane and shipwrecked off the coast of Bermuda. The tale of its marooned survivors eventually inspired William Shakespeare's The Tempest, but for one castaway it was only the beginning.
A Stranger Among Saints traces the life of Stephen Hopkins, who spent ten months stranded with the Sea Venture crew, during which he was charged with attempted...
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In Legends of the Samurai, Hiroaki Sato confronts both the history and the legend of the samurai, untangling the two to present an authentic picture of these legendary warriors. Through his masterful translations of original samurai tales, laws, dicta, reports, and arguments accompanied by insightful commentary, Sato chronicles the changing ethos of the Japanese warrior from the samurai's historical origins to his rise to political power. A fascinating...
15) The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
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Betterness: Economics for Humans is a powerful call to arms for a post-capitalist economy. Umair Haque argues that just as positive psychology revolutionized our understanding of mental health by recasting the field as more than just treating mental illness, we need to rethink our economic paradigm. Why? Because business as we know it has reached a state of diminishing returns-though we work harder and harder, we never seem to get anywhere. This has...
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Shortly after arriving in the White House in early 1933, Franklin Roosevelt took the United States off the gold standard. His opponents thought his decision unwise at best, and ruinous at worst. But they could not have been more wrong.
With The Money Makers, Eric Rauchway tells the absorbing story of how FDR and his advisors pulled the levers of monetary policy to save the domestic economy and propel the United States to unprecedented prosperity...
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means...
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The National Book Critics Circle Award-winning author of The Reformation returns with the definitive history of Christianity for our time. Once in a generation a historian will redefine his field, producing a book that demands to be heard-a product of electrifying scholarship conveyed with commanding skill. Diarmaid MacCulloch's Christianity is such an audio book. Breathtaking in ambition, it ranges back to the origins of the Hebrew Bible and covers...
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The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.
Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking...
Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking...